Ford Fiesta to pace the field at NASCAR race

Can't say we are surprised by this one. Ford has been a marketing machine when it comes to promoting the all new 2011 Ford Fiesta. Now don't get us wrong we love, love, love all the attention this outstanding little car that could is getting. Why we even have been doing some ourselves right here at your favorite Maryland Ford Dealer, Leonardtown Ford.

Sure enough, the upcoming Sprint Cup Carfax 400 will be paced by none other than the Blue Oval's tiny 2011 FiestaSedan. With less than a third of the displacement of the tube-frame beasts lapping Michigan International Speedway, we wouldn't quite expect lightning-quick pace laps, but hey – safety first. While pace cars are typically some sort of performance product, manufacturers aren't past parading less than muscular new hardware in front of the captive audiences of the raceway.

If Ford was looking for a way to bring its marketing for the Fiesta out of the social media realm and into a more mainstream American venue, they could have hardly done better than the Sprint Cup. On average, the series races net 7.9 million viewers. On Sunday, August 15, each and every one of those souls will get to watch a maroon four door fiesta lead the pack, complete with a massive Blue Oval decal down the side. Talk about cheap advertising.

SOURCE [AutoBlog]

Yeah, there's an app for that

Yet again proving that there is an app for everything.



We at your favorite Maryland Ford Dealer (well we think we are your favorite and if not then we should be!) have always thought the phrase "There's an app for that" didn't apply to EVERYTHING. Well apparently we were wrong. We stumbled upon this little article about a new app to help save fuel. How sweet is that! Imagine the fuel savings you could get if you use this with the all new Ford Fiesta.

When the discussion turns to apps for the iPhone, it's far easier to think of things that the iPhone can do than it is to come up with a list of stuff that itcan't. DriveGain has introduced a new iPhone app that promises to save drivers up to $205 a year in fuel costs by following some simple visual and spoken cues.

The DriveGain app uses the iPhone's built-in GPS system to calculate the vehicle's speed and rate of acceleration and deceleration. The visual displays include a recommended gear indicator and some sliders that drivers try to keep in the green. In addition, the app calculates fuel consumption, CO2 emissions, fuel cost per mile and much more. By following the on-screen cues, DriveGain claims that it can help users save hundreds in fuel while reducing CO2 emissions by up to 660 kilograms per year.

The DriveGain app is currently only available for manual transmission vehicles, but automatics will be supported soon. The apps database has over 16,900 different cars to choose from and can be used on the iPhone 3G and 3GS, as well as on the iPod Touch and iPad. iPhone 4 support is coming soon. To download the app click here.

SOURCE [DriveGain]